PADI, the global leader in Ocean Exploration, is searching for a full-time CONTENT CREATION SPECIALIST to join the PADI Media Group team in Winter Park, FL.
PADI offers its employees a unique culture centered around an active lifestyle, fun and hardworking colleagues, interesting work, competitive salary, and outstanding benefits. We are an amazing company searching for amazing people to join our team!
This highly organized, self-starting team player will help edit and produce content for all public-facing media platforms for Scuba Diving magazine. These include but are not limited to digital platforms, print magazines, social media, and other channels as needed. The ability to create engaging and inspiring content—as well as to edit with an eye for detail—is essential to success.
The position will work closely with the Senior Content Manager to plan, execute, track and report on all digital and social content in order to meet established audience growth and monetization goals. It will also require working closely with other team members, including the Managing Editor, ScubaLab Director, outside consultants, and employees from other PADI Departments.
What You Get To Do
- Write original content for web, print features, social media stories/posts, videos, and PADI Club communication.
- Solicit, review, assign and edit web content from external contributors adhering to the department’s monthly budget.
- Plan ScubaDiving.com’s content calendar, scheduling publishing plan for both digital-only articles and digital runs of print stories.
- Oversee digital migration of print stories, including SEO-optimized headlines and summaries.
- Facilitate distribution of ScubaDiving.com articles on social platforms and assist with the production of social media content.
- Craft and execute external promotion of Scuba Diving’s key annual reader engagement
- programs, Readers Choice, and the Photo Contest, from soliciting reader input to publicizing the results.
- Track and report monthly key performance indicators for ScubaDiving.com and the Scuba Diving social channels.
- Assist with editing and crafting content for the print editions of Scuba Diving magazine.
- Develop internal pitches and then execute robust, multi-channel features and content distribution to inspire and motivate PADI Media audiences with adventures, photography, and video stories.
- Work toward meeting and surpassing monthly traffic goals for pageviews and unique visitors through the use of SEO, best practices, and journalism training.
- Build key content campaigns around strategic targets.
- Curate and edit weekly e-newsletters for the dive websites.
- Assist with on-site testing of dive gear in Central Florida Springs and other locations as needed.
What You Will Need To Be Successful
- Bachelor’s degree in journalism, communications, or a related field
- Excellent communication skills, particularly in online writing and editing
- Experience with content management systems (Drupal experience a plus)
- Experience editing in a professional publishing setting
- Ability to multitask and prioritize work schedules
- Dive certification or willingness to become certified
- PADI Open Water Diver certification is preferred but not required.
- Ability to communicate effectively with all levels of management and staff
- Ability to remain diplomatic with all interactions, external and internal
- Demonstrated ability to write technical and promotional copy
- Strong organization, project development, and management skills
- Self-starter able to work with minimum supervision; problem solver
- PC/Macintosh, e-mail, and internet literate
- Dedication to customer service and satisfaction
- Entrepreneurial mindset
